New York City and Mexico City just renewed a city-to-city partnership to boost tourism between the two.
On Wednesday, NYC & Company, the official destination marketing organization of New York, and Mexico’s Ministry of Tourism signed another one-year alliance which includes a collaboration agreement between the two destination marketing organizations, the sharing of best practices in tourism marketing and the exchange of marketing assets to boost reciprocal travel.
The partnership began in 2013 between the sanctuary city and the capital of Mexico, a country from which Donald Trump infamously said “rapists” originate.
New York Mayor Bill de Blasio has pushed back on many of President Trump’s executive orders, including an order signed in January that would cut funding to “sanctuary jurisdictions [that] willfully violate Federal law in an attempt to shield aliens from removal from the United States.”
“Today, we are proud to renew our tourism partnership with Mexico City, one of the world’s great cities. New York City and Mexico City share so much in common, and it’s important now more than ever to reinforce our commitment and do all we can to welcome the world to both of our extraordinary destinations,” said NYC & Company CEO Fred Dixon.
In Mexico City, New York City tourism promotions will appear across multimedia channels while several LinkNYC kiosks and bus stop shelters in New York City will be activated to promote Mexico City tourism.
NYC & Company is also launching a marketing campaign at the end of April, which will include the “New York City – Welcoming the World” (in Spanish: “New York City – Le da la bienvenida al mundo”) messaging and promotion of a discounted air and hotel travel package plus incentives for travel from May 1 to July 31.
In 2016, New York City welcomed 449,000 visitors from Mexico, the city’s ninth largest source of international visitation.