Consumers are being asked to buy “true” Ontario wine as they stock up for the holiday weekend — a move grape farmers and their supporters say will help give the industry a much-needed boost.

Grape grower David Wiley says he has $500,000 worth of grapes on his vines that may not find a home because Ontario law allows wine to be labelled as “cellared in Canada” if it contains up to 70 per cent foreign grapes.

He wants labelling at the LCBO to be more clear so people understand when they’re really buying local product. The Environmental Defence group along with the Ontario Greenbelt Alliance, stomped grapes outside an LCBO store in Toronto yesterday while urging consumers to make sure any Ontario wine they buy displays a VQA label on the bottle.

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