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Logo slips between the Gap

Gap is back to blue. The casualwear chain will keep its decades-old white-on-navy blue logo after all.

Gap is back to blue. The casualwear chain will keep its decades-old white-on-navy blue logo after all.

The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, who took to Twitter, Facebook and tech blogs to complain.

Gap North America president Marka Hansen said in a statement the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also said Gap didn’t handle the change correctly and missed a chance to have shoppers offer input until it was too late.

Gap announced its plan to return the original logo to the website on its Facebook page, where it has more than 700,000 fans. The old blue logo was never removed from the page.

Fans reacted quickly and seemed relieved. Although fans be warned: The blue box will turn red for the holidays, as it has done for years.

 
 
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