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Looking into the future with Marian Salzman

Media futurist, global PR guru and president of Euro RSCG Worldwide PR, Marian Salzman travels the world over, analyzing and spotting the next most prominent business, consumer and social trends.

Media futurist, global PR guru and president of Euro RSCG Worldwide PR, Marian Salzman travels the world over, analyzing and spotting the next most prominent business, consumer and social trends. Metro spoke with her about what’s hot for 2011, from tech to fashion to culture.

Fashion and beauty

What can we look forward to in fashion and beauty?

“People will be more expressive using colors in their clothes. We will see more and more cropped jeans, vintage Yves Saint Laurent, embellished stockings, the ballerina look (a la movie “Black Swan”), anything Kate Middleton wears, Uniqlo and anything in jewel tones.
“Here are some in my ‘Not Hot’ list: skinny jeans, anything from “Jersey Shore,” harem pants and somber palettes of black and grey.”

The next subculture

You championed the word ‘metrosexual’ to identify a new breed in the land of consumerism. What’s going to be the next subculture in that regard?

“I think there is going to be one — the so-called ‘anti-social social butterfly’ [the antithesis of the social butterfly] — a person who is not very social in real life in a face-to-face situation, but who has collected immense numbers of followers in the online world. Through this space, it’s a chance for that type of person to be overly aggressive.

“Added to that, college students will continue to aspire to become the next Mark Zuckerberg (pictured). What he has done lays down the framework for what people want to accomplish. So we will see the rise of the so-called ‘collegepreneur.’”

Business and tech

What do you see will be the leading technological trends impacting the everyday?

“We are seeing a much, much faster society, where people are being absolutely crazed about putting their word out to absolutely anybody as quickly as possible.

“There will be a rise of promoted tweets, as well as mycasting. We will also see an increase in the use of group-texting apps for people to push their story out there.

“I think that paying through your mobile device will be super important as well.”

General culture

What food trends will we see?

“It’s going to be a little bit more whim, a little bit more unique. Right now, food trends are very nuts-driven, proteins-driven, with brand new vegetables and very, very spicy — and the more ethnic spice, the better. From a recent food report I did, my top ingredients are cumin, Chinese five-spice powder, cayenne pepper, Sichuan peppercorns and serrano chiles. It will be all about testing the limits of how much spice we can handle.”

With the advent of the tablet and e-readers, do you think there will be room still for newspapers?

“Yes, I believe so. I still think there is room for newspapers and magazines. However, now it’s going to be a format choice though, thinking along the lines of ‘I’m buying this format versus another format.’”




 
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