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‘Louis V’ challenges copycat imports

LVMH Moet Hennessy Louis Vuitton SA, the world’s largest luxury-goods maker, filed a U.S. trade complaint seeking to block U.S. imports from China of handbags, luggage and other accessories that copy the Louis Vuitton look.

LVMH Moet Hennessy Louis Vuitton SA, the world’s largest luxury-goods maker, filed a U.S. trade complaint seeking to block U.S. imports from China of handbags, luggage and other accessories that copy the Louis Vuitton look.

Some Chinese companies are infringing trademarks “through a systematic copying of Louis Vuitton product lines, bag styles and overall identity,” Louis Vuitton said in a complaint last week with the U.S. International Trade Commission in Washington.

LVMH, based in Paris, has been aggressive in trying to curtail the amount of counterfeit goods that copy its luxury brands. It sued eBay Inc., claiming the online auction house didn’t work hard enough to prevent sales of knockoffs on its site. Japan’s biggest online retailer, Rakuten Inc., signed a deal with LVMH in September on plans to combat counterfeiting.

Louis Vuitton has “invested tens of millions of dollars and decades of time and effort to create consumer recognition” of the LV mark, the company said in the ITC complaint.

 
 
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