Lululemon Athletica’s newest line of clothing is raising eyebrows at VANOC because its name treads rather close to violating the 2010 brand’s copyright laws.
The Vancouver-based yoga apparel company launched its “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition” this week.
It features, among other things, Canadian sweaters with gold zippers and American ones with silver zippers.
VANOC doesn’t appear sold on it.
“We expected better sportsmanship from a local Canadian company than to produce a clothing line that attempts to profit from the Games but doesn’t support the Games or the success of the Canadian Olympic team,” said Bill Cooper, VANOC’s director of commercial rights management.
“Funds generated from the sale of officially licensed merchandise — including the hugely popular red mittens — go directly toward the success of the Canadian Olympic team and the successful staging of the Games.”
VANOC says it will investigate whether the line breaks any rules, but Lululemon maintains it’s falling within all the trademark regulations.
Lululemon isn’t the only major apparel company making headlines because of copyright controversy this week.
The North Face is suing a small St. Louis-based company called The South Butt, saying the parody company is ripping off The North Face from its merchandise right down to its logo and motto.
The South Butt, which goes by the tagline “Never Stop Relaxing” — in contrast to the North Face’s “Never Stop Exploring” — was started by college freshman Jimmy Winkelmann.
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