Not only has suave Don Draper held hearts hostage ever since the premiere of 1960s period drama Mad Men — the era itself has been an increasingly scintillating subject matter for avid followers of the show.

 

One such superfan, Natasha Vargas-Cooper, decided to put her love of the show to good use. The end result was Mad Men Unbuttoned — a compendium of historical references that series creator Matt Weiner has woven through each season.

 

“I chose things that enhanced what I thought were the overall themes of the show,” says Vargas-Cooper of the topics in the book, which range from ‘60s contraception to suburban decor and, of course, advertising.

 

“Anything that I talked about could lend some kind of insight and explore the bigger themes in
the show.”