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MADD initiative targets holiday drunk driving

Drunk driving will be targeted in communities this holiday season with signs encouraging Calgarians to report impaired drivers going up throughout the city.

Drunk driving will be targeted in communities this holiday season with signs encouraging Calgarians to report impaired drivers going up throughout the city.

Mother’s Against Drunk Driving has teamed up with the city and the Calgary Police Service to put up signs in communities over the coming days.

“Since the program began about a year ago, we’ve had an 80 per cent increase in the calls on 911 to our call centre to report impaired drivers and that’s been great,” said Sgt. Doug McIlwraith of the Report Impaired Drivers campaign.

McIlwraith said drunk drivers could be on the road at any time, citing one driver who blew four times the limit at 8:40 a.m. He said the woman who called 911 to report the driver did the right thing.

Denise Dubyk, national president of MADD Canada, said it’s important to get the message out there in as many ways possible.

“People are going to see these community signs all the time and it’s just going to keep the message out there,” she said.

 
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