As the new holiday season approaches, Mothers Against Drunk Driving (MADD) plans to launch their annual awareness campaign to remind drivers not to drink and drive.

To kick off this year’s Project Red Ribbon, MADD is releasing donation boxes with car ribbons available to the public to broadcast their commitment to sober road safety.

“It’s going to be a national launch as well as a local one,“ said Gillian Phillips, spokeswoman for MADD Edmonton. “We have had a lot of positive feedback already, over a dozen businesses have said they want to display the boxes and we’re getting people calling in to say they’ll put them in their establishments.”

Coinciding with the check-stop kickoff yesterday, the official project launch is at police headquarters and will include a ceremonial ribbon-tying on Choose Your Ride Vehicles, as a show of commitment to drive safe and sober as well as a sign of respect to those who have been injured or killed as a result of the actions of impaired drivers.

MADD hopes everyone, regardless of a donation or not, will put a ribbon on their car.