Many employers taking chance to rebrand

<p>As the nation works toward recovering from one of the steepestdownturns in U.S. history, employers are preparing now for when theeconomy rebounds, according to a recent CareerBuilder survey. </p>

 

As the nation works toward recovering from one of the steepest downturns in U.S. history, employers are preparing now for when the economy rebounds, according to a recent CareerBuilder survey.

 

Seventy-two per cent of employers who have employment brands say they are taking measures to strengthen those employment brands today, so they are competitively positioned for an upturn down the road.

Employers are working to remedy the fallout of a gruelling economy. In addition to layoffs, the survey found 42 per cent of employers have cut certain benefits or perks at their organizations in 2009. Bonuses and medical coverage topped are the most affected.

As companies struggle with shrinking departments and tighter budgets, a greater emphasis is being placed on internal and external communications to improve employment brands. Thirty-seven per cent of employers with employment brands are communicating more frequently with employees about company successes.

 
 
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