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McFalafel owner forced to change store’s name

But the owner of a start-up falafel joint says that once MoFalafelmakes him enough money to pay for legal costs, he will stand up toMcDonald’s and reclaim the chosen name for his Dundas Street Westrestaurant, McFalafel.

For now, “Mc” will be “Mo.”

But the owner of a start-up falafel joint says that once MoFalafel makes him enough money to pay for legal costs, he will stand up to McDonald’s and reclaim the chosen name for his Dundas Street West restaurant, McFalafel.

“After I have enough money, I’ll go fight,” said Abdal Salam yesterday.

Little guys can and do win, sometimes, against the litigious hamburger giant, which has taken a long list of companies to court for allegedly violating its trademark McLanguage.

McFalafel opened several months ago inside a Hasty Market convenience store on Dundas near Islington Avenue.

Two months ago McDonald’s lawyers sent him a letter asking him to change his restaurant’s name. At first he didn’t. But three weeks ago, he caved. Red stickers transformed the small c’s on his signs into o’s — but they can and will be removed once he has enough cash for a legal battle, he says.

 
 
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