FOR IMMEDIATE RELEASE
Toronto — Mar 8, 2010 — Metro Canada
has partnered with CARE Canada to bring focus on an important annual event:
International Women’s Day.
On Monday March 8, Metro promoters in
Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal and Halifax at high
traffic areas handed out 30,000 green strings (approx. 5,000 per market). The
intention for the green string was to be tied to one’s finger, as a
reminder to celebrate the social, economic and political successes of women
worldwide, past and present.
Metro Canada showed its support editorially
and promotionally through a number of initiatives, including the national
publication of a column by Andrea Lanthier-Seymour, Director of Communications,
Club Metro, Metro’s free rewards
program, ran a promotion inviting readers to win a pair of tickets to
“Half The Sky Live,” a feature film that ran for a special
one-night engagement on March 4, 2010, in honour of International Women’s
Day. Following the screening, Metro ran an exclusive review of the film, including
an in-depth “making of” feature in the Entertainment section.
In addition to the green strings that were
distributed on Monday, Metro ran a front page key explaining why readers
received them and why it is important to pay homage to all mothers, daughters,
sisters and friends.
“International Women’s Day is our
chance to celebrate how far we’ve come for women’s rights worldwide, but also to recognize how much there is left to do,” said CARE
Canada’s President and CEO, Kevin McCort. “Metro is taking a
leading role in bringing this message to Canadians and in celebrating the day.
CARE is very excited to be part of this partnership!”
Metro is the nation’s No. 1 free
national daily newspaper brand and the first national daily to publish in both
official languages. In Canada, Metro editions are published in: Halifax,
Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Metro targets 18-
to 49-year-olds and has a circulation that now exceeds 800,000. Metro is the
largest international newspaper in the world. Metro is published in over 100
major cities in 19 countries across Europe, North & South America and Asia.
Metro has a unique global reach — attracting a young, active,
well-educated, metropolitan audience of over 17 million daily readers.
For further information please contact:
Jodi Brown, Marketing
& Interactive Director
CARE is Canada’s
global force dedicated to defending dignity and fighting poverty by empowering
the world’s most vulnerable and greatest resource for change: women and
girls. CARE Canada’s mission is to serve individuals and families in the
poorest communities of the world guided by the aspirations of the local
communities. Founded in 1946 to distribute “CARE Packages” of
relief to a war-torn Europe, CARE is now reaching out to more than 59 million
people in more than 70 countries around the world every year. For further
information visit www.care.ca or contact Andrea
Lanthier-Seymour, Director of Communications, CARE Canada at firstname.lastname@example.org