The numbers are in, and we're still No. 1.
According to the latest Newspaper Audience Databank (NADbank) results released Wednesday, Metro Canada has reinforced its position as the most-read free daily in the country.
Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. That's more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.
"The Metro brand has solidified its leadership position from coast to coast," said Bill McDonald, group publisher for Metro English Canada. "Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration."
The NADbank results released Wednesday reflect last fall to this past June.
In the nation's capital, Metro Ottawa reaches 67,900 readers daily, an increase of 10 per cent or 6,400 readers compared to the 2008 survey. The paper is No. 2 – second after the Ottawa Citizen – with adults 18-24 and 18-34 on a weekly basis.