The numbers are in, and we're still No. 1.
According to the latest Newspaper Audience Databank (NADbank) results released Wednesday, Metro Canada has reinforced its position as the most-read free daily in the country.
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Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. That's more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.
“The Metro brand has solidified its leadership position from coast to coast,” said Bill McDonald, group publisher for Metro English Canada. “Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration.”
The NADbank results reflect last fall to June.
"It is very gratifying to see how Metro Canada continues to grow an audience and with Metro Halifax increasing circulation 40 per cent since launch, I am anxiously awaiting the most recent Halifax readership numbers which will be available in about two weeks," Metro Halifax publisher Greg Lutes said.