The numbers are in, and we're still No. 1.
According to the latest Newspaper Audience Databank (NADbank) results released Wednesday, Metro Canada has reinforced its position as the most-read free daily in the country.
Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. That's more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.
"The Metro brand has solidified its leadership position from coast to coast," said Bill McDonald, group publisher for Metro English Canada. "Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration."
These new NADbank results reflect numbers from last fall to this past June.
Metro Alberta publisher Steve Shrout said Metro Edmonton's surge for five-day readership over last year reflects the increasing popularity the paper is in enjoying in the market.
"We're pleased at showing Metro Edmonton has increased weekly readership 27 per cent in the last year," Shrout said. "We appreciate all those who have supported us by reading over the last two years, and our new readers as well."