The numbers are in, and we’re still No. 1.
According to the latest Newspaper Audience Databank (NADbank) results released Wednesday, Metro Canada has reinforced its position as the most-read free daily in the country.
Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. That’s more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.
“The Metro brand has solidified its leadership position from coast to coast,” said Bill McDonald, group publisher for Metro English Canada. “Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration.”
The NADbank results released yesterday reflect last fall to this past June.
In Calgary, the number of daily readers jumped 34 per cent, or 14,700 readers, to 58,400 when compared with NADbank 2007/08 results. Metro Calgary also had the No. 1 increase in readers 18 to 24 and 18 to 34, and passed the Calgary Sun in weekly readership among adults 18 to 24 and is now second in reach in this demographic.
“Once again, more Calgarians have made Metro their source of credible daily news,” said Metro Alberta publisher Steve Shrout.
“We have to thank both long term readers and those who have recently chosen Metro for their daily dose of what’s happening in their city and their world.”