The numbers are in, and we're still No. 1.
According to the latest Newspaper Audience Databank (NADbank) results released September 23, Metro Canada has reinforced its position as the most-read free daily in the country.
Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. That's more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.
"The Metro brand has solidified its leadership position from coast to coast," said Bill McDonald, group publisher for Metro English Canada. "Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration."
The NADbank results released yesterday reflect last fall to this past June.
In Toronto, Metro is the favourite weekday read in the city for adults in the 18-34 and 18-49 age groups. About 5,900 more people pick up Metro every day -- that's 455,600 readers daily, a one per cent increase from 2008.
Metro Toronto is also No. 2 in the Toronto Census Metropolitan Area with adults 18 or older, counting papers read yesterday and weekly.
"We are excited about the ongoing success of Metro. In every market where we publish, we attract more young urban Canadians than any other news brand," said McDonald. "And we will continue to further develop our brand in print, on the web and on mobile to meet the needs of both our readers and advertisers."