Metro International SA has been named “Newspaper of the Year” at the Festival of Media Awards in Valencia, Spain.
The awards celebrate innovation and creativity and are widely recognized as the largest celebration of media in the industry. Metro International won this prestigious title over internationally acclaimed publications including the Financial Times, the Wall Street Journal and The New York Times.
“Metro has been dedicated to inventing new and creative formats for advertisers for the past decade, and on behalf of all our amazing staff I’m very, very proud to have been given this honour,” said CEO Per Mikael Jensen. “It proves that even with the highest editorial standards, which Metro prides itself on, you can produce exceptionally efficient advertising that can compete — and beat — any other formats, on TV, radio or online.”
The award, which is a new category this year, celebrates newspapers’ heritage and honours the balance of “publishers and editors working in harmony.”
“Having been in the media industry for more than 20 years, I can clearly say that in no other media company exists with such a dedication for finding strong advertising and at the same time respecting editorial standards,” Jensen said. “In fact, most of the best solutions in Metro are created because all departments work together to define the best for readers and advertisers. I believe this is also one of the reasons that, even in these tough times, we are taking market share from our colleagues in the print media world.”
