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Metro grows in Edmonton: Study

A recent study of newspaper readership statistics shows Metro continuesto grow as the paper of choice for Edmonton’s young, diverse population.

A recent study of newspaper readership statistics shows Metro continues to grow as the paper of choice for Edmonton’s young, diverse population.

According to a Newspaper Audience Databank (NADbank) study, Metro Edmonton’s readership of adults aged 18 and up increased from 40,300 in 2007-2008 to 49,900, an increase of 24 per cent.

Metro Edmonton recently received the 2008 readership results as a supplementary report from NADbank. Metro Edmonton launched in March of 2007, and since Edmonton is a two-year readership market, Metro Edmonton’s results were not included in the NADbank 2008 results released in March 2009.

“I think the numbers really show the strength of Metro across Canada, but specifically in Edmonton,” said Metro Alberta publisher Steve Shrout.

Metro’s affluent, educated urban readership is surging, as reflected in the study’s findings. Over a five-day period, Metro now reaches 14 per cent of all Edmontonians, or 121,200 readers.

“To grow 24 per cent in a period where most papers are in decline is nothing short of phenomenal,” Shrout said. “Innovative media is filling a need within the community. I want to thank Edmontonians for making Metro Edmonton the largest free daily in the city.”

 
 
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