Metro Magic holiday toy drive
Your toy donations in Boston and Philadelphia will be mailed to the respective Metro offices there. NYC donations will go to Coalition for the Homeless at 129 Fulton Street. Photo: Nicolaus Czarnecki

As we enter the season of giving, Metro asks that you donate to Tony's Metro Magic annual holiday toy drive during the 2017 season to help underprivileged children in your community.


To Donate In New York City

CLICK HERE to be directed to a secure Target Wish List


To Donate In Boston

CLICK HERE to be directed to a secure Target Wish List


To Donate In Philly

CLICK HERE to be directed to a secure Target Wish List


This year marks the 8th anniversary of the toy drive, which was renamed in memory of Tony Metcalf, Metro’s longest-serving editor in chief. Mr. Metcalf oversaw the project for more than four years before passing away in 2013.


Mr. Metcalf lit up every year as he saw the faces of children unwrap their holiday gifts, and it’s our goal to keep that magic alive.

“Tony felt we should use the size and scale of Metro to help others and he used enormous dedication and force to execute the project and every year make children in need a little happier during the holiday season,” said Metro’s Chief Executive Officer Yggers Mortensen.

“I am proud to continue this project in honor of Tony and I hope all our readers, suppliers and members of the Metro team will help to make this yet another great Metro Magic year.”

Metro has created a wishlist that readers can access by going to the links listed at (above). Gifts range from under $5 and up.

Toys are delivered to our Metro offices in New York, Boston and Philadelphia through late December, then distributed to local charities that serve underprivileged children in those cities. For those donating in New York, toys will go directly to the Coalition For The Homeless, then distributed to local children. Boston's Heading Home Inc. will receive the toys for that city, and Philadelphia's toys will go to the Institute for the Development of African-American Youth (IDAAY).

If you wish to donate you can choose the toys, pay online using a secure payment system, and your gifts, along with your name attached, will be automatically delivered.

Metro thanks readers in advance for remembering the children who will spend the holidays in shelters or who may not have presents to open. Even one small gift can make a big difference in a little one’s holiday season.