Metro Magic holiday toy drive
Your toy donations in Boston and Philadelphia will be mailed to the respective Metro offices there. NYC donations will go to Coalition for the Homeless at 129 Fulton Street. Photo: Nicolaus Czarnecki

As we enter the season of giving, Metro asks that you donate to Tony's Metro Magic annual holiday toy drive to help underprivileged children in your community this season.

To Donate In New York City

CLICK HERE to be directed to a secure Target Wish List

To Donate in Boston

CLICK HERE to be directed to a secure Target Wish List

To Donate in Philly

CLICK HERE to be directed to a secure Target Wish List


This year marks the 9th anniversary of the toy drive, which was renamed in honor of Tony Metcalf, Metro's longest-serving Editor in Chief. Mr. Metcalf oversaw the project for more than four years before passing away in 2013.

For Mr. Metcalf, watching children open their holiday gifts was a magical moment and it's our goal to keep that magic alive.

"Tony felt we should use the size and scale of Metro to make a difference, especially for children who are in need during the holiday season," said Metro's Chief Executive Officer Yggers Mortensen.

"I am proud to continue this project in honor of Tony and I hope all our reader, suppliers, and members of the Metro team will help make this yet another great Metro Magic year."

Metro has created a wish list that readers can access by going to Metro.US  (please see above) Gifts range from under $5 and up.

Toys are delivered to our Metro offices in New York, Boston, and Philadelphia through late December, then distributed to local charities that serve underprivileged children in those cities. For those donating in New York, toys will go directly to the Coalition For The Homeless, then distributed to local children. Boston's Heading Home Inc. will receive the toys from that city, and Philadelphia's toys will go to the Institute for the Development of African-American Youth (IDAAY).

If you wish to donate, you may choose the toys and pay online using a secure payment system. Your gifts, along with your name attached, will be automatically delivered.

Metro thanks readers in advance for remembering the children who will spend the holidays in shelters or who may not have presents to open. Even one small gift can make a big difference in a little one's holiday season.

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