Average weekday readership is 434,600: NADbank

David Van Dyk/Metro Toronto


Metro employees celebrate the Newspaper Audience Databank results released yesterday. Metro English Canada Group Publisher Bill McDonald, front left, Acting Editor-In-Chief Glen Miller and Associate Publisher Irene Patterson thank Metro readers for their continued loyalty.

Metro Toronto is the No. 1 free daily again in the City of Toronto and the GTA, according to results released yesterday by the Newspaper Audience Databank (NADbank).

Metro’s average weekday readership is 434,600, which has elevated Metro to the No. 2 newspaper in the GTA, bumping the Toronto Sun into third position.

Metro is second only to the Toronto Star in reaching adults 18-plus and adults between the ages of 18-34 and 18-49 in the City of Toronto and the GTA.

Meanwhile, Metro has maintained its position as Canada’s No. 1 free daily newspaper.

Metro Canada now reaches 950,000 readers every weekday in Toronto, Ottawa, Montreal and Vancouver. This represents an increase of 12 per cent, or 104,000 more readers over NADbank results in 2006. Metro Canada’s national readership increased among adults 18-34 by 21 per cent (compared to 2006) and adults 18-49 by 20 per cent (compared to 2006).

"Metro is what young Canadians are turning to more and more," said Bill McDonald, Group Publisher of Metro English Canada. "The combination of our continued focus on editorial improvement and distribution strategy has helped us secure our position as the second-largest newspaper in the GTA and the largest free daily in Canada. The Metro effect is a powerful force that readers and advertisers alike have come to embrace."

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