Ten celebrities gush about their favourite animated sponge — SpongeBob SquarePants. After all, as Noel Gallagher of Oasis says, “Bob may be square, but he is very hip.”

“SpongeBob SquarePants, because SpongeBob is the show I watch with my daughters.” – President Barack Obama to TV Guide regarding his favourite TV character of all time.

“It’s happened. At last. I’ve hit the Holy Grail of animation gigs. Yesterday I got to be a character on SpongeBob SquarePants. Oh Yeah!! We, the family, are thrilled. Nothing else need happen this year, well, this week anyway.” – David Bowie

“I’m having a huge painting done at the minute, a proper Andy Warhol-style portrait of SpongeBob. He’ll be facing Elvis and Hendrix in the living room.” – Liam Gallagher of Oasis

“Oh, I love SpongeBob. We had a brief affair, but after he skipped out on a few dinner bills, I had to break it off with him. There is just something about a man with a yellow hue.” – Scarlett Johansson told Allure magazine.

“My favourite SpongeBob character is Patrick…He’s the only person I’ve seen in fiction or documentary that I feel smarter than.” – Craig Ferguson

“Who doesn’t love SpongeBob?” – Jon Stewart

“It’s just weird and funny – it’s not too hip for the room. You have to love a sponge in tightie-whities.” – Rob Lowe

“I've got kids, too, and that’s one of the only cartoons I can stomach to watch.” – Jack Nicholson told director Peter Segal after he was caught humming the SpongeBob theme song on set New York Post, Oct. 1, 2006.

“I like the fact that he’s yellow, and porous, I like the fact that he wears pants.” – Ricky Gervais

“I’ve worked with Nicole Kidman, I’ve worked with Mike Nichols, Oliver Stone, I’ve worked with some pretty big people in this business – everything is just left in the dust by SpongeBob.” – Alec Baldwin

• If you're in Toronto Saturday, stop by the CN Tower to join the YTV gang as they celebrate SpongeBob's 10th anniversary. SpongeBob and Patrick will be on hand to share a 10-foot-high cake with 2,000 visitors at 3 p.m.

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