For many, regular nine-to-five business hours are becoming a thing of the past. Consumers are looking for instant gratification — they want what they want, when they want it.
This has challenged many companies to reevaluate how and when they do business. Simple as it seems, businesses that offer around-the-clock availability have set the trend. With convenience at a premium, we're quickly becoming a 24/7 society.
Businesses in many different industries have caught on to this consumer trend, and companies that have adapted to this change are enjoying a competitive advantage.
Whether it's banking, shopping, or eating after a late night or before an early shift, consumers are returning to businesses that are open when they need them to be. It's a matter of consistency and reliability.
In today's market, making a customer wait until 9 or 10 a.m. the next morning could result in lost business. Simply put, businesses that make customers cater to their hours instead of catering to the customers' schedules are losing out.
Luckily, banks, gyms, and fast food restaurants like McDonald's have caught on to this consumer trend and are offering customers even more convenience.