The City of Toronto should crack down on some 40 “illegal” billboards that face Highways 401 and 400, says Councillor Howard Moscoe.
Commercial property owners have been selling their advertising rights to third-party advertisers, which is illegal, Moscoe told reporters yesterday. It’s okay for a property owner to advertise the business, but not to sell that space for signs flogging consumer products, he said. The billboards in question are currently advertising products such as Corona beer and Rogers cellphone service.
Both provincial and city rules prohibit third-party highway billboards, but enforcement is left to the city.
The problem is, city inspectors are too stretched to do frequent checks and the lack of enforcement invites abuses, said Moscoe, chair of council’s licensing and standards committee. He also wants to expand his scope to include illegal signs in other parts of the city.