This year, 4,300 Canadian men will die from prostate cancer.

But it doesn’t have to be that way, said local broadcasting legend and prostate cancer survivor Max Keeping.

“This is one of the cancers we can beat,” said Keeping, who helped launch the Motorcycle Ride for Dad 10th Anniversary Cross-Canada Tour campaign Thursday. “I can’t think of anything that will be as powerful as a motorcycle ride telling Canadian men you do not have to die of prostate cancer.”

The event, which raises funds for prostate cancer awareness, will also fundraise for the Military Families Fund, which former Chief of Defence Staff Gen. Rick Hillier created in 2007 to assist military families faced with unforeseen and often immediate needs.

The event has grown over the years, said Motorcycle Ride for Dad tour marshal Wayne Rostad.

The event started in Ottawa 10 years ago with 80 riders, raising $20,000. Since then, over 100,000 people have helped raise $5 million to fight prostate cancer and grow the event into a massive cross-country tour, he said. The ride, which begins on Aug. 1 in St. John’s, N.L, ends in Victoria on Aug. 27.

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