Few instruments, big dreams go long way



Kristen Thompson/Metro Vancouver


Tyler Pearson is the president of DCM Entertainment, has a recording studio and is set on starting a record label.


When Tyler Pearson opened his Deep Cove music school and store 10 years ago, he had only a few musical instruments and some big dreams.

A decade later, he is president of DCM Entertainment, has his own recording studio and is setting his sites on starting a record label.

It all started when Pearson left Calgary in his early twenties to audition for the Capilano College music program. Intrigued by a sign that pointed to Deep Cove, he followed the road until it ended in Cates Park.

While eating lunch on the park’s outdoor stage and taking in the beautiful view, he decided he was going to make Deep Cove his home, and one day put music on that very stage.

A few years later, while working at a local restaurant, Pearson took the first step toward realizing his dream. Armed with a tool box, a sledge hammer and a scant amount of money, he built his school and store, Deep Cove Music.

But his sites were still set on bigger and better things, and he describes his store as a stepping stone toward building his studio.

“I thought, ‘Do I want to be a musician that teaches a lesson every half hour, or do I want to be in a place where I have eight people teaching for me and then I don’t have to teach anymore?’”

When the school was successful enough that he could free up some time, the renovations began again, this time to build a multimedia production facility in an old pool hall under his school.

In October, he officially opened DCM Studios, which provides services in audio and video production, and web and graphic design.

He describes the relationship he has with his clients — whether music students or recording artists — as symbiotic. He helps them realize their passions and dreams, and they return the favour.

“I think the best part about what I do is the excitement of collaborating with people and seeing a project come to life, and just being really proud of the end result,” said Pearson.

Pearson is also able to put an annual community festival called the Cates Park Concert series, which is played out on the very stage on which he had his first Deep Cove lunch all those years ago.

Not only does he get to promote local musicians, but 100 per cent of the proceeds from the sale of the festival’s CD go to charity.

“For me the whole thing is to try to mix my motivation, every day to do something that makes me feel good,” said Pearson. “My goal with (DCM Studios) would be to make film and music projects that would bring good messages and enlighten people.”