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Nail It Down! photo

César Kupfer Jarmain and Jennifer Forndron noticed a need to connect contractors with trades people, thus giving flight to Nail It Down! Trade Services Corp.

Two York graduates are going to change the way contractors and trades people do business.

Executive director Jennifer Forndron and CEO César Kupfer Jarmain are amalgamating an online trade-service community, Nail It Down! Trade Services Corp., with SMS technology; a project they started while they were still in school.

For Jarmain, entrepreneurship is in his blood; both his parents had their own business by the time they were 25. “When I look at something,” he says, “I look at it twice, and see the potential for it.”

Which is why when his friend Forndron came to him with an idea, he recognized possibility.

“I noticed a need,” Forndron says. Seeing there was a lot of work being done in renovations, she began to research the subject. She found that many contractors and trades people utilized cell phones, and didn’t have websites to promote their business. And thus, the idea came to make an online community to connect these people together.

The primary function of the site works like this: a client that needs renovations done in the residential or commercial sector goes to

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