What do you call the arena where the Ottawa 67’s play?

For $1,000 you could call it whatever you want.

The team has put naming rights for the Ottawa Civic Centre up as the grand prize in a draw for Ottawa area businesses.

“This is a great opportunity for a company to become well known around the region and the entire province,” said 67’s owner Jeff Hunt. “The name of the building is referenced in every media story and every ad for our games and other events that take place inside it.”

Hunt said that’s worth hundreds of thousands of dollars in brand awareness, but the winning business will only have to pay $1,000 to have their name attached to the building.

A draw to pick the winner will be held at the 67’s opening night on Sept. 25. Re-branding will commence as soon as possible after that with the Civic Centre being referred to by the winning company’s name until July 1, 2010.

According to ESPN Sports Business, North American facility naming rights are typically worth between $500,000 and $5 million per season, depending on the number of events that take place in the facility and the size of the media market in which they are located.