We’re told that getting a job isn’t about what you know, but who you know. Networking is crucial when job hunting, or so we thought. But one man is challenging that belief, saying the only networking you need to do is with friends you already have.


Bob Beaudine, President and CEO of Eastman & Beaudine, and a top executive recruiter in sports and entertainment, discusses this new approach to networking in his book, The Power of Who: You Already Know Everyone You Need to Know.


“I wrote the book because I want to help, and to do that we first need to change the way we network,” says Beaudine. “Networking is the greatest thing in the world, just not the way we do it.”


The Power of Who is all about finding your “who” and using them to get to the next step.
Everyone has a “who”:?List everyone you know, and then narrow the list down to those you consider friends.

Out of 5,265 people he knows, Beaudine only considers 87 part of his “who.”

“Identify your who, decide what you want, and connect,” he says. “Have your friends help you connect. This is already in place for us and doesn’t cost anything.”

Sound too simple? It is. “Sometimes the most profound ideas are the simplest,” says Beaudine.

“We’ve left all the people who know us, like us, and are rooting for us, and instead network with people who don’t know anything about us.”

When consulting your “who,” know which ones to ask for help, and be clear. Your friends can’t help if you don’t tell them what you want.

And in this tough job market, your “who” might be just what you needed. “How many people do you need to get your dream job?” says Beaudine. “One, and that’s hope.”

Power Tips

Beaudine’s four tips for networking.

1. Do I know you? References, endorsements and testimonials are your greatest allies when applying for jobs. A recommendation from a friend reveals more about your character and work ethic than someone who barely knows you personally, such as a previous boss.

2. Do I like you? Can you really build a relationship with someone in a few minutes? If your interviewer has heard about you from a mutual friend, they’ll feel like they know you better right away.

3. Can I trust that you understand my needs? Do your homework on the interviewer. Know what they need and prepare for answers that show you can fill their needs. A friend’s recommendation can prove you’re trustworthy.

4. Are you the best for me in my particular situation? Show passion for the job and your work. People want to work with those they can become friends. If your interviewer knows a friend that describes your personality and love of your field, they’ll be more comfortable hiring you.