Donations to the Conservation Council of Ontario’s new climate change strategy can be made at any The Beer Store across Ontario.


Finally, a strategy that is aimed at helping people take action


The Conservation Council of Ontario recently released an eight-step consumer-oriented climate change strategy called We Conserve: The People’s Strategy on Climate Change.

In a word, the strategy is “conserve.” In four words, “Be a better conserver.” And in 28 words and eight actions, the strategy is... “Live in an energy efficient home with renewable power, in a compact and complete community with lots of green spaces. Drive less. Buy local. Eat local. Waste less.”

On the Council’s website,, people can find a page of ideas for each of these eight actions, with links to organizations and companies that make it easy to take the actions.

“There’s absolutely no point in asking people to conserve if we can’t back it up with tailored advice and support services, and with easy access to conservation products like renewable power, car-sharing and locally-produced food,” said Chris Winter, executive director of the Conservation Council of Ontario and the strategy’s author.

The strategy is based on the Council’s work over the past three years to link a provincial conservation movement with an emerging conserver economy. It also points to the need for provincial and federal climate change strategies to emphasize public incentives, support for an emerging conserver economy, and strengthening the social infrastructure for conservation.

“Any long-term solution has to be based on a consumer-driven strategy,” Winter explained. “Caps and emission-trading are great, but people also need to see that their governments are backing them up in their personal efforts to conserve energy.”

We Conserve is being promoted with posters in all 441 locations of The Beer Store across Ontario. Donations can be made to the Conservation Council of Ontario through coin boxes in all The Beer Store locations.

The Conservation Council of Ontario is a provincial association of organizations and conservation leaders working to facilitate the transition to a conserver society and a conserver economy in Ontario. Visit www.weconserve.cafor more information.