Toyota debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-litre V8 engine at the recent Chicago Auto Show.
On display were two new packages, including the debut of an all-new Tundra Platinum Package and the recently announced Tundra Work Truck.
The new 4.6-litre V8 engine will be available on all 2010 model year Tundra models. With 310 hp, 327 lb. ft of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment.
Like Tundra’s optional 5.7-litre V8 engine, the new 4.6-litre V8 will be mated with a six-speed automatic transmission.
For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-litre V8 and Flex Fuel powertrains.
Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra work truck will be offered at a reduced MSRP.
Tundra models equipped with the work truck are expected to carry a price adjustment less than the truck’s standard starting price, depending on the model.
Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.
On the outside, the Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.
Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed.
