Numbers show Metro still No. 1 free daily

According to the latest Newspaper Audience Databank (NADbank) resultsreleased yesterday, Metro Canada has reinforced its position as themost-read free daily in the country.

The numbers are in, and we’re still No. 1.

According to the latest Newspaper Audience Databank (NADbank) results released yesterday, Metro Canada has reinforced its position as the most-read free daily in the country.

Metro Canada now reaches 1,180,000 readers every weekday and 2,552,200 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.

That’s more than a six per cent boost in daily readers and a six per cent increase in weekly ones from the 2008 survey.

“The Metro brand has solidified its leadership position from coast to coast,” said Bill McDonald, group publisher for Metro English Canada.

“Readers and advertisers alike turn to Metro first every day for information, ideas and inspiration.”

The NADbank results released yesterday reflect last fall to this past June.

Metro Alberta publisher Steve Shrout said Metro Edmonton’s surge for five-day readership over last year reflect the increasing popularity the paper is enjoying in the market.

“We’re pleased at showing Metro Edmonton has increased weekly readership 27 per cent in the last year,” Shrout said.

 
 
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