As a politician, U.S. President Barack Obama does his best to manage people’s emotions. This week we saw it yet again.
The first Obama the world got to know, Obama 1.0, was an optimist who offered “change we can believe in” and it got him elected president.
Then the economy soured.
Obama 2.0 warned that "a failure to act, and act now, will turn crisis into a catastrophe.”
It won him the country’s support for an enormous stimulus plan, but some Americans were startled by his new, pessimistic persona.
Obama adopted a different tone this week, in his first speech to Congress, stressing confidence along with concern.
"We will rebuild,” he said, “we will recover, and the United States of America will emerge stronger than before."
And again, it worked.
Our poll found that 85 per cent of the people who watched said he made them more optimistic.
As Obama addresses his country’s economic problems, he’s adjusting himself and his impact on America’s emotions.
So far, it’s paying off.