Lotto fundraiser may be iced over lack of ticket sales
Marc Bence/for metro edmonton
The Cash Is King Lottery may be facing a humiliating dethroning if ticket sales don’t pick up for the inaugural fundraiser, organizers announced yesterday.
The charitable organization held a last-minute press conference to announce that, unless Edmontonians "step up and answer our Hail Mary plea," ticket sales won’t even break even.
The Cash Is King Lottery was announced by the Edmonton Oilers’ Community Foundation in August as a way to reach out to the community, say organizers, though there’s been some confusion about where proceeds from the lottery will actually end up.
"We want to emphasize that not one nickel will go back to the hockey club," said Doug Goss, chairman of the foundation. "There seems to have been some confusion in the community about that, and we want Edmontonians to know that 100 per cent of the proceeds will go to support work at Inner City High, to support the school and residence."
The lottery, which has over 8,000 prizes available, has a deadline of Nov. 8 and, without the support of Edmontonians says Goss, the foundation will be in the hole. That means money earmarked by the foundation to rebuild the Inner City High will have to go to cover any losses.
The foundation had said the major beneficiary of the lottery would be Inner City High. The lottery would contribute its proceeds to the building of a new learning space and residence for students, child-care facilities and a community league space.
"The Cash Is King Lottery is a critical first step," said Goss, "ticket sales are a very large concern."