Internet advertising will continue to grow at a blistering pace in Canada, blossoming into a $3.4-billion US industry over the next five years as more consumers migrate to their computers and mobile devices to access multimedia content, says a new report.
PricewaterhouseCoopers’ latest Global Entertainment Media Outlook suggests that online advertising is already enjoying unparalleled growth in this country, soaring 33.2 per cent to $1.3 billion last year. By 2012, web-based advertising is expected to remain “Canada’s fastest growing segment,” boasting a 21.1 per cent growth rate.
“Keyword search, classified advertising, and online video advertising … will be the fastest-growing components,” said Jerry Brown of Pricewaterhouse.
