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Online store goes green

<p>An overflowing record collection and a keen interest in the environment were the building blocks for Envirosponsible, an eco-friendly e-store that sells used equipment on the Internet.</p>




Chad Pescod is the founder of Envirosponsible online store.





An overflowing record collection and a keen interest in the environment were the building blocks for Envirosponsible, an eco-friendly e-store that sells used equipment on the Internet.





“I started selling my record collection on eBay because I had so many,” says Chad Pescod, the founder of Envirosponsible.





Eventually, he found that he was making enough money selling records to quit his job and focus on EBay full time.





In an attempt to grow his business, Pescod started a consignment program, linking his e-store with the local community. The consignment program allows Pescod to sell used equipment for other business owners via his eBay account.





Pescod says the idea to sell used equipment on the Internet was spawned by his desire to help the environment, an initiative he took up more than three years ago.





“It was 2003-04 and I kept hearing David Suzuki on TV,” says Pescod. “The environment really caught my attention, and I started to read more books about various natural resources, and population.





“Basically, what I am doing right now is a stepping stone to what I want to be doing.”





Pescod envisions spreading the Envirosponsible brand, opening walk-in stores around Canada that would sell used equipment, as well as energy efficient products.





The stores would also serve as drop-off points for Envirosponsible’s eBay consignment, which Pescod plans on continuing.





Envirosponsible’s first walk-in store will open in July in Whitby, Ont., bringing Pescod one step closer to his dream. “It’s been a fantastic year,” he says.





As for taking those first few steps, Pescod says using eBay has been key to growing his business, citing the low overhead and popularity of the site as reasons for incorporating it into his business.





“Using eBay, my audience is the world, it’s not some specific region. The amount of traffic on it is huge,” he says. “It’s so easy to use.”

















eBay business Tips

Starting a business using EBay is as easy as visiting the site and registering. But getting your merchandise noticed among the other 100 million products posted on the site may present some challenges. Here are some tips to keep in mind.



  • Do your research. Before you post your merchandise look up similar products to see what price they are selling at and how they are described.

  • Decide whether you want to sell your products with fixed prices, or through an auction. The latter has more risks, but may garner bigger rewards.

  • Understand the cost. Like any business, selling on EBay does have its costs. Jason Miner, a rep with EBay, says site fees should fall somewhere between eight to 12 per cent of the final sale of an item.

  • Know the price points. EBay fees grow according to the starting, or reserved price (the minimum bid an auction must reach in order for there to be a sale.) Sometimes listing a product a penny cheaper can save you a dollar in fees.

  • Splurge on photos. EBay allows users to post one picture for free. Make sure to take advantage. Users don’t like to buy something they can’t see



 
 
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