Prince Edward Island’s cellphone ban while driving will go into effect on Saturday.

John MacDonald, director of highway safety with the Department of Transportation, says an ad campaign will be launched immediately letting drivers know the ban is now in place.

MacDonald said while the department expects more warnings than fines in the beginning, that will be left to the discretion of the law enforcement agency. He said the law is in full effect as of Saturday, which means Island drivers can be charged for using any hand held wireless device.

That includes cellphones, BlackBerrys, and GPS devices.

Nova Scotia also has a cell phone ban while driving.