NEW YORK - FEBRUARY 26:  A Radio Shack store is seen February 26, 2008 in New York City. Radio Shack posted a 19.5% fourth-quarter profit increase beating Wall Street estimates.  (Photo by Mario Tama/Getty Images) A Radio Shack store is seen in New York City. One of the many that will incorporate PayPal into the store.

PayPal, the online payment operation owned by eBay Inc, announced a new partnership on Tuesday with RadioShack Corp that will introduce PayPal into all of the electronics retailer's stores starting this month.

PayPal has been testing a way for customers of smoothy store Jamba Juice to order ahead using PayPal's smartphone application and pick up their drinks at a separate line.

PayPal has been testing this at seven Jamba stores in the San Francisco Bay area, but will roll it out at more Jamba stores across the United States. It expects to announce similar line-skipping deals with other companies soon, PayPal President David Marcus told reporters.

 

PayPal is trying to become a common way of paying in physical stores, a much larger market than its online roots. The company expects to be in two million merchant locations by the end of 2013 and it is working on ways to persuade consumers to use PayPal rather than their usual credit and debit cards.

"Swiping a card in a store is not hard," Marcus said on Tuesday during a meeting with reporters at PayPal's headquarters in San Jose, California. "We really have to bring a lot of value to consumers to change that behavior."

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