A website that features a spoof of the Olympic mascots dripping blood and clubbing a seal was launched on Thursday by People for the Ethical Treatment of Animals (PETA).

Spokesperson Nicolle Matthews said olympicshame2010.com is PETA’s latest attempt to use the Olympics to “shame Canada over the seal hunt.”

“PETA launched the website to intensify global pressure on the Canadian government,” Matthews said. “We want the Olympic committee to use their clout to end the hunt.”

She added the mascots, Quatchi, Miga and Sumi, were chosen because they’re “highly visible” symbols of the Games.

While the Olympics are not connected to the seal hunt, Matthews said she hopes that people will understand PETA’s reasons for using the Games as a means of getting the word out.

“We hope that people look at in context so no mother seal has to look as baby seal gets clubbed,” she said