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P&G Looking at lower prices

<p>Procter &amp; Gamble Co. says it will cut prices on some of itsproducts and add lower-tier products to counter consumer trade­down tocheaper brands after its fourth-quarter profit fell 18 per cent. </p>

Procter & Gamble Co. says it will cut prices on some of its products and add lower-tier products to counter consumer trade­down to cheaper brands after its fourth-quarter profit fell 18 per cent.

Sales dropped across P&G’s portfolio, but particularly in discretion­ary areas such as Pringles snacks, Braun electric shavers, Oral-B power toothbrushes and Duracell batteries.