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Pier 1 gambles on shift to modern style

<p>Pier 1 Imports, the giant home decor retailer long known for its rattan, wicker and myriad global influenced tchotchkes is undergoing a major style shift.</p>


Pier 1 Imports


A sun lounger



A Sonita dining set



The Beverly Suite Bradenton Seating Collection are all part of Pier 1’s new Modern Craftsman line.


Pier 1 Imports, the giant home decor retailer long known for its rattan, wicker and myriad global influenced tchotchkes is undergoing a major style shift.


Competitive pressures and falling share prices have led the firm to introduce a concept it calls Modern Craftsman, a “streamlined, contemporary design style inspired by urban living,” with cleaner lines, larger scale proportions and a more fashionable palette. Whether that’s enough to turn around Pier 1’s fortunes has yet to be seen, but meantime, we plan on a few visits this summer to peruse the merch.


 
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