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Playing the Mount Royal name game for new brew – Metro US

Playing the Mount Royal name game for new brew

Robert Madge and Nick Fanella must have been on the same wavelength when they entered a contest to name a special edition beer brewed by the Wild Rose Brewery to celebrate Mount Royal University’s 100th birthday.

Ironically, Madge and Fanella separately submitted Royal 100 as their entry and both won a six pack of the one-litre bottles and a tour of the Wild Rose Brewery for 15.

“It was just one of those things that came to me,” said Madge of how he came up with the name. “I’ve got some mileage out of that. It’s been fun. I’ve had a couple free Royal 100 beers. They are really, really good.”

Royal 100 wasn’t actually Fanella’s first choice, but he was happy he modified the name he originally brainstormed.

“It was actually a pretty simple process,” said Fanella, who graduated from the former Urban Planning and Design program at Mount Royal in 1989. “I had chosen Mount Royal College 100 and I felt it was kind of long, so I shortened it down to Royal 100. It actually wound up sounding very classical and very prestigious so I had to go with that name and sure enough it won.”

A brew for you

Royal 100 was unveiled to the public during a centennial celebration in the Mount Royal University tent at Wild Rose Brewery from Sept. 20-23.

“That was fun,” said Madge, who attended the event. “I got another free beer, so it’s all working out.”

The special one-litre commemorative bottles, selling for $10 each to represent one decade for each dollar, are also available for purchase at Calgary Coop liquor stores. The old-fashioned style of the bottle was chosen to represent Mount Royal’s community roots.

Commemorative Royal 100 pint glasses are also on sale at the Mount Royal Book Store and at Wild Rose for $7 each.