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Producer plugged into radio

<p>Radio producer Maurie Sherman is part of that select group of people who have always known exactly what they wanted to do with their life.</p>







Radio producer Maurie Sherman has been known to mingle with several celebrities including Eva Longoria, top, Tom Jones, middle, and Jennifer Coolidge, who is better known for her role as Stifler's mom in the American Pie movies.


photos courtesy of maurie sherman





Radio producer Maurie Sherman is part of that select group of people who have always known exactly what they wanted to do with their life.


“I popped out of my mother with a mike in my hand saying, ‘Good morning Toronto,’” he jokes. “I don’t know what I would do if I wasn’t in radio.”


The 28-year-old produces the morning show with Mad Dog and Billy on 99.9 Mix FM, two people he says he truly admires.


“They are so passionate about the work they do.”


Sherman started off in radio working part time at CFRB 1010 while he was still a student at Humber College.


He produced John Donabie on the weekends, and worked as an entertainment reporter for Donabie’s Entertainment Saturday Night show during his time there. That balance of behind-the-scenes and on-air work has followed Sherman ever since.


He has conducted a series of on-air interviews with celebrities, including Mark Wahlberg, Jennifer Coolidge (Stifler’s mom) and Alex Trebek, and has managed to get Donald Trump and Eva Longoria to appear on shows he has produced.


“Maurie simply doesn’t know how to take no for an answer. He will do whatever it takes to secure a guest or story for Mix FM,” says Karen Steele, the station’s programming director.


Waking up every day at 2:15 a.m., Sherman admits he never really gets to sleep a full eight hours, saying he sleeps in shifts.


You would think, given the hours he works and his passion for radio, Sherman would be content with just working at Mix FM.


But the producer has a second love — voice-over work — and he is just as committed to growing his second career as he is to radio.


“I’m looking forward to the day that I’m doing so much better in the voice-over business,” he says.


Sherman launched Planet Maurie Productions, his own company, and has already done voice-over work for a variety of companies including television spots for First Choice Haircutters and the A-Channel in Barrie, and radio work for 97.3 Easy Rock and CFRB 1010.


He credits his agent, Sandi Sloan, for helping him forge a second career with voice-overs.


Sherman also managed to secure agent Vanessa Gilbert in the U.S. after Dan LaFontaine — the movie voice-over guy — recommended him, something Sherman considers a bit of a milestone.


As for his work ethic and his approach to life, Sherman says, “My dad always taught me not to set really big goals, but to set a series of little goals that are easy to achieve.”


And that’s what the radio producer continues to do.


Check out Mau­rie Sherman anytime online at www.planetmaurie.com.



 
 
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