Home
 
Choose Your City
Change City

Project Runway: Fiat edition

Fiat will introduce a Gucci version of its 500 mini car in the United States.

Fiat will introduce a Gucci version of its 500 mini car in the United States.

The black special edition of the car features glossy paint, chrome detailing and a leather interior with white accents. It has the Italian fashion label’s emblem on the headrests. It also has Gucci’s signature green-and-red stripe along the body, seatbelts and seats.

It will be introduced Sept. 8 at the start of New York Fashion Week and will come to showrooms in December.

It’s an effort to boost sales of the car, which have been slow since its North American debut in March.

Fiat has sold 7,982 mini cars in the U.S and 3,064 in Canada, short of its goal of 50,000 for the year.

 
 
Consider AlsoFurther Articles