Using your BlackBerry during meetings is not only rude, but at one marketing company it can also harm your pocketbook.


DDB Canada said it has issued a new company-wide policy that creatively discourages staff from using their personal digital assistants and other mobile devices, such as BlackBerrys and cellular phones, during meetings. Staff will be issued yellow or red cards for PDA misconduct that could cost them money.


The system is inspired by the penalty system used in soccer. DDB Canada employees caught using a PDA during a meeting will be shown a yellow warning card by a fellow staff member at the same meeting. A second yellow card offence will result in a red penalty card. In this instance, the offending staff member will be responsible for their PDA invoice for that month.