As if we’re not seeing her everywhere already, Rachel Zoe continues to grow her fashion empire. The mega stylist/ reality star/designer/ and new mom is now the brand ambassador for Exude Lipstick. The allure of the new beauty line — which includes lipsticks and lipglosses formulated with vitamin E & C, anti-aging agents Omega-3 and Omega-6, fatty acids and Goji Berry — is its fancy crystal applicator which when twisted releases the perfect amount of color to evenly coat your pout. And since the lipstick is encased in this crystal tube it retains its perfect shape so you don’t have to worry about it turning nubby or melting down. What exactly did Zoe have to do with this? She designed the chic white packaging, of course.
Exude lipstick comes in nine colors: coral, cranberry, rosy brown, nude, brown, bronze, plum, red and pink. The lip gloss is available in five; crimson, brown, clear, dusty pink and scarlet red. Both products retail for $29 exclusively at www.exudelipstick.com.