CHICAGO – From traditional lures like slashed prices on hot electronics to a “Santa-Sing-A-Ma-Jig” toy, U.S. retailers are pushing to attract shoppers into their doors on Black Friday.

With higher-income consumers more positive about their financial prospects, but lower-income consumers still struggling, retailers are reaching out with smartphone and iPad apps, extending store hours for the holiday season kick-off that starts Nov. 26 this year.