PARIS (Reuters) - Carrefour said it has joined forces with Google to create an online voice assistant called "Lea" as part of the French retailer's digital expansion.
Europe's largest retailer announced plans in January to invest 2.8 billion euros ($3.5 billion) in digital commerce by 2022, six times its current investment, in the face of competition from Alexa owner Amazon.
Alexa's chief rival is Google Assistant.
- There's fanfic at The Met and it's all because of the Tale of Genji21 Pictures
- Oscars 2019: Red carpet looks and full list of winners36 Pictures
"Lea has been designed to make day-to-day life easier for our customers – they can use it to manage their shopping lists ... using just their voice," Carrefour said on Friday.
The voice assistant can add ingredients to a customer's shopping basket based on a recipe, as well as providing information about nearby stores, it said in a statement.
The financial terms of the deal were not disclosed.
(Reporting by Dominique Vidalon; Editing by Alexander Smith)