By Minami Funakoshi
TOKYO (Reuters) - Sony Corp said on Tuesday it would become the latest blue-chip firm to jockey for position in Japan's taxi and ride-hailing market, with plans for a joint venture to develop an artificial intelligence-based hailing system.
Japan is seen as a potentially lucrative ride-hailing market, with regulators under pressure to ease stringent rules.
Currently, non-professional drivers are barred from offering taxi services on safety grounds, and ride-hailing companies are limited to services that "match" users to existing taxi fleets via mobile platforms.
Sony plans to build the AI-based hailing platform with Daiwa Motor Transportation and five other domestic taxi firms.
- All of these celebrities have had their nudes leaked 35 Pictures
- Here's what it's like to fish for your dinner at Zauo NYC (photos) 21 Pictures
- PHOTOS: The best cosplay of NYCC 2018, Day 3 44 Pictures
- A look back at Heidi Klum's best Halloween costumes 19 Pictures
- PHOTOS: Nightmare Machine, the haunted house for millennials 14 Pictures
- American Music Awards 2018: Red carpet looks, list of winners 23 Pictures
- Who is Alexander Edwards, Amber Rose's new boyfriend? 9 Pictures
- Are Blac Chyna and Rob Kardashian getting back together? 8 Pictures
- Anne Frank's Diary now comes as a graphic novel 3 Pictures
- Reimagine End of Life celebrates all things death and dying 5 Pictures
- 2018 Emmy Awards: List of winners, red carpet looks 29 Pictures
This month, SoftBank Group Corp and China's Didi Chuxing said they would roll out a venture in Japan this year to provide matching services.
Toyota Motor Corp has said it will take a stake in taxi-hailing service JapanTaxi, set up by Japan's largest taxi firm, Nihon Kotsu.
Uber's new chief executive, Dara Khosrowshahi, is in Tokyo meeting regulators on his first visit to the region in post.
(Reporting by Minami Funakoshi and Sam Nussey in Tokyo; Additional reporting by Susan Mathew in Bengaluru; Editing by Edwina Gibbs and Stephen Coates)